Job Description

The NA LTS Commercial Marketing Group Leader for the Low Temperature Category is responsible for leading downstream marketing activities for both capital equipment and consumables within the category. This role will develop and execute marketing strategies, initiatives, and promotional programs to drive growth, market share, and customer engagement, in partnership with key stakeholders such as sales and global commercial marketing. Additionally, the position includes people management responsibilities for two team members supporting capital equipment and sterilization monitoring lines.

Duties and Responsibilities

Under general direction and in accordance with all applicable government laws, regulations and ASP policies, procedures and guidelines, this position:

• Strategic Marketing Leadership Develop and implement downstream marketing strategies for the Low Temperature category, including capital equipment and consumables. Drive product positioning, messaging, and value propositions aligned with customer needs and market trends. Collaborate with upstream marketing, sales, and regional teams to ensure alignment and execution of global strategies . Define and track KPIs to measure campaign effectiveness and business impact.
• Team Leadership Manage and mentor two marketing professionals responsible for capital equipment and sterilization monitoring lines. Foster a collaborative, high-performance team culture focused on delivering results.
• Commercial Enablement Partner with Sales to develop and deploy tools, messaging, and training that support field execution and drive adoption. Lead the creation of bundling business models, sales collateral, value propositions, and objection-handling resources tailored to customer segments.

Support sales team with strategic account planning and customer engagement strategies.

• Product & Portfolio Management Serve as the US commercial lead for the low temperature sterilization portfolio. Collaborate with Global Marketing, R&D, and Regulatory teams to ensure product positioning, lifecycle planning, and launch readiness in partnership with team members. Monitor product performance and recommend portfolio adjustments based on market feedback and data. Lead tactical areas of product launch (tools development, email campaigns, content development and social media planning)
• Customer Engagement & Insights Partner with Clinical and Education teams to support customer training, education, and clinical adoption. Represent ASP at key industry events, customer meetings, and advisory boards.
• Cross-Functional Collaboration Act as the primary liaison between US Commercial, Global Marketing, Sales, Clinical, Regulatory, and Supply Chain teams. Drive alignment on messaging, priorities, and execution plans across functions. Ensure timely communication and coordination for customer visits, product launches, and strategic initiatives.
• Operational Excellence Manage marketing budgets, timelines, and agency/vendor relationships. Ensure compliance with all regulatory and legal requirements in marketing communications. Maintain accurate documentation and reporting of marketing activities and outcomes.
• Marketing Content Collaborate with MarComm, product development, external agencies, customer advisory group and sales to produce relevant content (Slicks, PPTs, whitepapers, videos, website content, training materials, etc.) Create new, relevant, and engaging multichannel content that aligns with overall marketing plans/objectives. Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding (best practice documents, user guides, etc.) and shepard through the compliance approval process.
• Sales Enablement Excellence with sales collaboration to drive commercial programs, promos & products. Inform and lead the development of digital strategy, campaigns and lead generation strategies to drive customer adoption and sales targets. Examples include but not limited to supporting tradeshows, in servicing, sales training and annual national sales meeting. Segmentation, reviewing sales funnels/pipeline and support sales ride alongs are some of the expected standard work.
• Product Launch & Business Planning Lead US product launch strategy for new LTS, including cross-functional planning, training, and execution. Develop and implement go-to-market (GTM) plans that align with commercial objectives and customer needs. Own the creation and delivery of quarterly business review (QBR) decks, including performance analysis, strategic updates, and future planning for internal stakeholders.
• Communication & Presentation Excellence Demonstrate exceptional communication skills across all channels, including customer-facing presentations, sales enablement, and internal stakeholder engagement. Deliver clear, compelling, and clinically credible messaging builds trust with customers and positions ASP as a thought leader in infection prevention. Collaborate with Sales to ensure joint communication strategies , maintaining alignment and professionalism in all external interactions. Develop and present strategic updates, business cases, and performance insights to leadership and cross-functional teams. Ability to socialize pre-reads for stakeholder alignment for impactful presentations.
• Brand Stewardship & Messaging Ensure all marketing initiatives, materials, and communications are aligned with ASP’s brand identity, voice, and strategic positioning. Champion the LTS portfolio brand within the US market, driving awareness, differentiation, and preference. Collaborate with global and regional teams to maintain consistency in branding across channels, campaigns, and customer touchpoints. Monitor brand perception and contribute to strategies that reinforce ASP’s reputation as a leader in infection prevention.
• National Sales Meeting & Event Leadership Lead the planning, development, and execution of impactful national sales meetings content for category and commercial events. Design and deliver inspirational content and experiences that energize the sales force, reinforce product value, and drive commercial momentum. Collaborate cross-functionally to develop presentations, breakout sessions, and training materials that support business objectives and elevate team engagement. Ensure seamless logistics, speaker preparation, and post-event follow-up to maximize impact and ROI.
• Act as a change agent within the organization, influencing cross-functional teams to adopt brand-led thinking.
• Performs other duties assigned as needed
  

Other Duties:

• N/A

Qualifications

Education:

High School or Equivalent

Associate’s Degree

Bachelor’s Degree

Master’s Degree

PhD Degree

Bachelor’s degree in Marketing, Communication, or a related field, or equivalent experience

Years of Related Experience :

7+ years of experience in marketing, sales or commercial function (minimum 2 in marketing); 2+ years in leadership roles (optional)

Knowledge, Skills, Abilities, Certifications/Licenses, and Affiliations :

(Include any required computer skills, regulatory knowledge, certifications, licenses, languages, cognitive and behavioral abilities etc.)

• Bachelor’s degree in marketing, Business, Life Sciences, or related field; MBA preferred.
• 5+ years of experience in healthcare or medical device marketing/commercial, preferably in infection prevention or consumables.
• Proven track record of successful product launches and commercial strategy execution.
• Strong analytical, communication, collaboration and project management skills.
• Ability to work cross-functionally and influence without direct authority.
• Ability to quickly make data driven decisions
• Ability to leverage MS suite of solutions (excel, powerpoint, etc)
• Have experience using showpad, salesforce, powerBI and other sales enablement and marketing tools (preferred)

Responsibility For Others and Internal Interactions

N/A

External Interactions

N/A

Physical & Work Environment Requirements

Physical Requirements:

The physical demands identified are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this job. While performing the responsibilities of this job, the employee may be required to talk and hear.

Work Environment (mark all that apply)

Travel on the Job: 10-20% Domestic International

• Scheduled Work Hours

• Shift Work

On Call (Call in for Work)

Work Locations (mark all that apply )

Primary Location: Other

• ASP Logistic Center

• Field Based

• Work Remotely

• Irvine

• Schaffhausen

• Zug

• Other: multiple locations

Approximate Position Requirements

Standing: 0-10%

Kneeling: 0%

Sitting: Up to 90%

Walking: 0%

Fortive Corporation Overview

Fortive’s essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Advanced Sterilization Products

ASP is a leading global provider of innovative sterilization and disinfection solutions, and a pioneer of low-temperature hydrogen peroxide sterilization technology.ASP’s mission is to protect patients during their most critical moments. We support healthcare facilities in the fight to protect patients against hospital acquired infections, which are a leading cause of morbidity and mortality. ASP’s products, which are sold globally, include the STERRAD system for sterilizing instruments and the EVOTECH and ENDOCLENS systems for endoscope reprocessing and cleaning.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

Pay Range
The salary range for this position (in local currency) is 114,100.00 - 190,500.00

ASP is a leading global provider of innovative sterilization and disinfection solutions, and a pioneer of low-temperature hydrogen peroxide sterilization technology.ASP’s mission is to protect patients during their most critical moments. We support healthcare facilities in the fight to protect patients against hospital acquired infections, which are a leading cause of morbidity and mortality. ASP’s products, which are sold globally, include the STERRAD system for sterilizing instruments and the EVOTECH and ENDOCLENS systems for endoscope reprocessing and cleaning.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

The salary range for this position (in local currency) is 114,100.00 - 190,500.00

Job Tags

Local area, Remote work, Shift work,

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