Job Description

Our client is seeking a dynamic and strategic Watch Brand Manager to lead the development, positioning, and growth of our watch brand. This role is responsible for crafting and executing brand strategies that drive awareness, sales, and loyalty across all channels. The ideal candidate is passionate about timepieces, understands luxury or fashion markets, and has a strong background in brand marketing and product lifecycle management.

Key Responsibilities:

Brand Strategy & Positioning

• Develop and implement a comprehensive brand strategy to enhance market position and drive brand equity.
  
   
• Define brand guidelines, tone, and messaging consistent with company values and customer expectations.
  
   
• Conduct market and competitive analysis to identify trends, opportunities, and positioning strategies.
  
   

Product & Portfolio Management

• Collaborate with product development teams on new collections, ensuring alignment with brand identity and market demand.
  
   
• Monitor product performance and optimize the brand portfolio through lifecycle analysis and sales performance.
  
   
• Oversee packaging, naming, and go-to-market strategies.
  
   

Marketing & Communications

• Lead the development and execution of integrated marketing campaigns across digital, retail, PR, and experiential channels.
  
   
• Work with creative teams and external agencies to produce compelling content and visuals that bring the brand to life.
  
   
• Manage brand collaborations and influencer partnerships to expand brand reach.
  
   

Sales & Channel Support

• Partner with sales, retail, and e-commerce teams to ensure alignment on promotions, storytelling, and in-store/online experiences.
  
   
• Develop retail training materials to ensure cohesive brand presentation across all customer touchpoints.
  
   

Analytics & Reporting

• Track KPIs to measure brand health, campaign performance, and customer engagement.
  
   
• Provide regular reports and insights to leadership, identifying opportunities for improvement and innovation.
  
   

Qualifications:

• Bachelor’s degree in Marketing, Business, Fashion Merchandising, or a related field.
  
   
• 5+ years of brand management experience, preferably in watches, accessories, fashion, or luxury goods.
  
   
• Strong understanding of brand storytelling, consumer behavior, and market segmentation.
  
   
• Experience managing product launches, media campaigns, and partnerships.
  
   
• Excellent project management, communication, and cross-functional collaboration skills.
  
   
• Creative, analytical, and results-driven mindset.
  
   

Preferred Skills:

• Passion for horology or prior experience in the watch industry.
  
   
• Global market experience and understanding of regional branding nuances.
  
   

----------

Disclaimer: This job description is intended to provide a general overview of the responsibilities and requirements of the position. It is not an exhaustive list of all duties, responsibilities, and skills required. The company reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Equal Employment Opportunity: HireVenture is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law.

Confidentiality Notice: This job description and any accompanying attachments are confidential and may contain privileged information intended solely for the use of the individual or entity to whom they are addressed. If you have received this communication in error, please notify the sender immediately and delete the original message.

Copyright: This job description is copyrighted by HireVenture. Unauthorized use, reproduction, or distribution of this material is strictly prohibited without the written consent of HireVenture.

Note: The information provided in this job description is subject to change without notice. Please refer to the latest version of the job description available on our website for the most up-to-date information.

----------

HireVenture

Job Tags

Similar Jobs